Ways To Promote A Nashville Hair Salon

By Leonor Rivera


Along with finances and staffing, advertising is a key concern for a salon owner. Whole some salons may be able to thrive primarily on word-of-mouth advertising, other salons may not be as fortunate. A nashville hair salon owner may in fact find it necessary to consider several different ways to promote her business.

Participate in a parade. A parade gives a shop an opportunity to reach quite a few individuals in one or two hours. Conduct an online search to locate parades in the local community. Parades are normally annual events, so locating them should be an easy task. Keep in mind that parades sometimes exclude or limit entries from businesses. In addition, it is not unusual for a parade organizer to charge an admittance fee.

For the parade, have staffers wear a shop t-shirt and simply walk the parade route, handing out business cards, fliers or treats along the way. Another option is to make a float. Decorate the float in a way that it can be used in multiple parades, if so desired. Make sure the contact information of the shop is featured prominently on the float. Additionally, the parade organizers should be provided with this information so that the parade announcer can relay it to the crowd when the group passes the viewing stand.

Staff a stand at a street festival or fair. A stand can be made use of in several different ways. If local guidelines allow it, offer fairly simple and quick services like braids or hair wraps. Non-salon services to think about offering include temporary tattoos and face painting. A shop can also hold a small hair show to show hairstyles often done at the shop. Nonetheless, have available for festival goers promotional items such as a portfolio, business cards, postcards and samples.

Competing in beauty pageants can be an expensive hobby. That is one of the reasons many contestants look for sponsors. Sponsorship is sough out by girls and women to compete at the local, national and international pageants.

Sponsorship can be provided in many different ways. Offer complementary hair extensions for a photo shoot in addition to on the day of the pageant in return for an agreed upon number of mentions on the social media accounts of the pageant competitor. If the competitor has a webpage, request that an advertisement or acknowledgement of the shop be included on it.

A shop can also offer prize or a more general sponsorship. A shop can provide complementary hair service or a gift certificate to winner for her next competition. The pageant should acknowledge the shop on stage, in its program book or both. It may also be possible to have a side competition at the beauty pageant in the name of the shop.

Indeed, if you own a nashville hair salon you have several ways to promote your business. Be sure to get the support of your staff before making a promotional plan. Further, more than one promotional activity may be needed to get good results.




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